INDEPENDENT BUILDER · FOUNDER, BIZZNAR

I see what’s missing.
Then I build it.

I audit the business. Design the system. Build the website. Take the photographs. Produce the video. Run the marketing. And connect the work behind it all.

Explore my work

Independently designed, built and produced by Charmie Gordo.

✳Meet Charmie Gordo↗

Charmie Gordo

Business Operations & Systems Development Manager

Sherbrooke, Québec · EN / FR

STRATEGY / DESIGN / BUILDSCROLL TO EXPLORE ↓

✦10+ years across operations & technology✦Websites, applications & business systems✦Personally designed. Personally built.

Rarum Eco DiveIndependently designed & built ↗

Excelko HubActual screenshot · private details masked · Independently designed & built ↗

BizznarIndependently designed & built ↗

CHARMIE GORDO / INDEPENDENT CREATOR & BUILDER

One person.
Every stage.

The analysis, the design, the build, the creative production, the testing and the handover. I carry the work from the first unanswered question to something people can use.

WebsitesDesign · development ↗

SystemsERP · operations ↗

ProductionPhotography · film ↗

01 / THE STORY

Someone saw my potential.
I built on that trust.

I joined Excelko on January 26, 2026, in marketing. Where others saw a language barrier, someone saw my potential. My starting point was a four-page handover with information missing. I wanted to make that trust count.

01 / LOOK CLOSER

First, I find what is getting in the way.

I look at the business as a whole: supplier charges, subscriptions, access restrictions, broken handoffs, duplicated work and tools that no longer serve the team.

02 / TAKE OWNERSHIP

Then, I take responsibility for the solution.

I audit the existing setup, define what needs to change and decide what can be simplified, renegotiated, replaced or brought in-house.

03 / BUILD THE FOUNDATION

I build what the business actually needs.

I design the workflow and interface, build the website or application from the ground up, connect its records and prepare the infrastructure behind it.

04 / MAKE IT VISIBLE

I give the work a voice and an image.

I take professional photographs, film and edit video, produce the finished creative, write bilingual campaign materials and carry the offer into search, social and catalog advertising.

05 / KEEP IT MOVING

I coordinate what happens next.

I connect the people, tasks, documents and decisions. I review performance, resolve gaps and support business development and expansion planning.

02 / THE FULL SCOPE

A business needs more
than one kind of thinking.

My work spans strategy, operations, technology and creative production. I personally carry these responsibilities from analysis through delivery.

01Business audits & cost control+

I review subscriptions, provider invoices, entitlements, access and recurring costs. I identify unnecessary or overlapping services, challenge charges, renegotiate terms and replace paid tools with suitable free or open-source options when they fit the business.

Audit → challenge → simplify → take ownership

02Business development & expansion+

I work directly with the owner on branch planning, site requirements, architectural layout concepts, potential equipment lines and manufacturer partnerships. I turn an expansion idea into requirements people can act on.

Business planning · Branch requirements · Partner sourcing

03Custom ERP & workflow development+

I map the work, design the records and permissions, and build the application around the actual need. CRM, inventory, purchasing, service, sales, rentals, documents and accounting handoffs belong to the same operational picture.

Analysis · Data model · UI · Implementation · Review

04Websites built from the ground up+

I create the visual design, page structure, content and browsing experience, then build, manage and host the website. I also build reusable templates, storefront concepts, CMS structures and inquiry flows.

Design · Development · Content · CMS · Hosting

05Professional photography+

I personally take equipment photographs and create the image sets used to present a machine clearly. I handle the selection, editing and preparation for the website, listings and marketing.

Shoot → select → edit → publish

06Video development & production+

I handle the filming, editing and production as well as the creative direction. I turn raw material into a finished piece for the message, audience and publishing format.

Concept → film → edit → produce

07Marketing, brand & campaign execution+

I develop concepts, create bilingual print and digital materials, manage search and social campaigns and review performance to guide budget, targeting and creative decisions.

Brand · Copy · Creative · Paid media · Review

08IT infrastructure & technical ownership+

I took over local servers, office networking, printers and workstations; repaired legacy invoice email; moved staff to company-domain email; and deployed the internal ERP on a local open-source server.

Microsoft 365 · Email · Networks · Servers · Deployment

09Coordination & operational delivery+

I keep people, resources, customer context and next steps connected. My background spans transport dispatch, SaaS processes, property operations, technical support and complex customer cases.

Requirements · Priorities · Handoffs · Documentation

03 / AUDIT & OWNERSHIP

Before adding another tool,
I question the cost.

I investigate the costs, access and working processes behind a business. That includes what the company is being charged for, what it actually needs, and who controls the work.

The audit

I reviewed website charges, co-op entitlements and redesign rights.

The negotiation

My résumé records six months free and a provider-fee reduction from US$1,000 to $300 per month.

The ownership

I then brought website design, management and hosting under my responsibility, and took over the IT work previously handled externally.

The principle

Keep what earns its place. Remove duplication. Use a suitable free or open-source option when it solves the actual need.

The fee history is documented in my résumé. Replacement costs are not deducted; no net savings or ROI is claimed.

04 / CLIENT WEBSITES & MY PLATFORM

Different businesses.
Distinctive worlds.

I build the website around the business, its customers and the feeling it needs to create. The design, content structure, development and working experience are my own work.

RARUM ECO DIVE / CLIENT WEBSITE

A story you can
step into.

I designed and built Rarum’s website around the ocean, its local community and the experience of diving in Legazpi, Albay.

Explore the actual project ↗

MY ROLE / SOLO DESIGN & BUILD

Website design and development · Story-led page structure · Experience pages · Inquiry flow · Supporting content tools

Rarum’s own photography leads the experience. My contribution is the website, its structure and the customer journey.

EXCELKO / DEALERSHIP WEBSITE

From restricted access
to in-house ownership.

I rebuilt the public experience around equipment sales, rentals, parts and service, and took responsibility for design, management and hosting.

Explore the actual project ↗

MY ROLE / SOLO DESIGN & BUILD

Ground-up website build · Inventory source · Equipment browsing · Brand pages · Product/image feeds · Hosting

The inventory behind the website also supplies external listing and catalog channels.

BIZZNAR / MY OWN COMPANY & PLATFORM

I built the company.
And the platform behind it.

I founded Bizznar and designed and built its brand, website and business applications myself, drawing on the operational problems I had worked to solve.

Explore the actual project ↗

MY ROLE / SOLO DESIGN & BUILD

Brand · Website · Applications · Industry workspaces · Templates · Storefronts · Product presentation

Bizznar is my independent product work. Public apps use fictional demonstration records.

RARUM / CUSTOMER JOURNEY & IDENTITY

Beyond the homepage.
A complete experience.

I built the experience pages, the inquiry path and the supporting content tools. An inquiry stays distinct from a confirmed booking: availability and requirements remain with the dive team.

Saved capture of the experience journey.

Brand exploration created with creative and AI-assisted tools. The live site uses a different wordmark. Apparel applications are proposals, not manufactured merchandise.

PROJECT INDEX / EXPLORE THE DECISIONS

The work behind
the promise.

A closer look at what I build, the decisions underneath it, and the problems it solves.

01 / Excelko

Web design · Inventory · Hosting

Website ownership, end to end.

Excelko Hub · actual privacy-redacted interface

02 / Excelko Hub · Actual screenshot · private details masked

ERP · Service · Parts

The workflow behind the interface.

03 / Bizznar

CRM · Business applications

Useful tools. Connected thinking.

04 / Rarum Eco Dive

Website · Content · Inquiry flow

A place with a story to tell.

05 / Inventory distribution

Inventory · Catalog feeds

One source. Multiple destinations.

06 / Creative production

Photography · Bilingual campaigns

The same business, across channels.

05 / EXCELKO HUB

This is the system
I actually built.

Excelko Hub connects the dealership’s people, records and day-to-day operations. I independently designed and developed its records, rules, workflows, permissions and interfaces around the dealership’s needs, using development and AI-assisted tools.

MY ROLE / SOLO DESIGN & BUILD · ERP / UX / WORKFLOWS / IMPLEMENTATION

THE OPERATIONAL DESIGN

Operations overview

Dashboard, attention queues, activity, goals, quick actions and a company calendar bring the working day together. Hub-native and SEI counters are explicitly distinguished.

Actual signed-in Hub screenshot · private identities and values masked in the exported copy · not project results

Excelko Hub · actual dashboard — Actual signed-in Hub screenshot · private identities and values masked in the exported copy · not project results

View full-resolution screenshot ↗

My documented CRM work also covers organization roles, duplicate review, imports and exports, and the shared identity that keeps the customer attached to the next workflow.

WORKFLOW DESIGN

Commercial commitment

Customer context
Follow-up
Quote
Contract & reservation
Signature
Accounting review

I keep reservation, signing and accounting transfer as separate decisions. One status change must not silently complete unrelated work.

WORKFLOW DESIGN

Service to business handoff

Service request
Diagnosis
Parts need
Purchasing / receipt
Repair & quality control
Billing handoff

The customer or work order remains attached to the parts need. Technician attendance, labour on the job and hours billed to a customer remain different records.

DOCUMENT DESIGN & BUSINESS RULES

A branded contract needs
more than a logo.

I built the document experience and its information structure: customer and equipment details, taxes, trade-ins, payment terms, equipment reservation and signing state. The layout is reviewable, and the business handoffs remain explicit.

Redacted Excelko sales contract layout — Saved verified layout · 8 October 2026 · customer details, identifiers and transaction amounts redacted. Open image for full resolution.

↗Acomba: a reviewable file handoff+

The documented sequence is: post in Hub → collect transactions → validate and approve → export a file → manually import into Acomba → confirm or review errors. Customer/supplier payments, invoices, journals, inventory adjustments and tax entries have separate routes. The earlier showcase described an unverified customer-payment layout and a disabled future bridge. The current capture shows controlled manual file generation and a supervised AcoX demo marked test-only. No production Acomba posting or synchronization is asserted.

Website administration and document tools are also part of the Hub. Hub Expert provides guidance and record search; its AI-connection entry is a separate capability.

Customer contextSales / rentals / serviceParts & purchasingDocuments & signingAccounting review

Live state observed: SEI mirror. The Hub displays legacy SEI observations alongside Hub records; the interface explicitly distinguishes the sources. Seeing a module does not certify every workflow or a completed operational cutover.

Open actual Hub · sign-in required ↗

06 / PHOTOGRAPHY · VIDEO · PRODUCTION · MARKETING

I don’t just direct the creative.
I make it.

I take the professional photographs. I film. I edit. I produce the finished work. Then I connect it to the website, listings and campaigns that give it a purpose.

Concept & direction

Define the audience, message, shot requirements and format.

Photography & filming

Personally capture the equipment and the visual material.

Editing & production

Select, edit and assemble imagery and video into finished assets.

Campaign delivery

Create bilingual copy and layouts, publish across channels and review performance.

Actual saved listing photographs: 2016 JCB 3CX 4WS. Source gallery from the portfolio; these are listing images, not a screenshot of a Meta ad.

Saved campaign concepts and creative examples · creative and AI-assisted tools used. These are not campaign-performance reports.

07 / THE FEED BREAKTHROUGH

When the export could not do it,
I built the feed.

The inventory export omitted the individual machine URLs required for catalog advertising. I followed up, confirmed the limitation, then built a CMS feed with product and image URLs and connected the inventory foundation to Google Merchant Center and Meta Catalog.

THE SOURCE I BUILT

One equipment record.
Its product URL. Every image.

01Excelko website

02Equipment listing platforms

03Google Merchant Center

04Meta Catalog

06 JUN

I requested direct listing URLs.

09 JUN

I followed up and sought the right technical contact.

10 JUN

The provider confirmed its XML could not be modified.

MY RESPONSE

I built the feed and carried the listing’s full image set into catalog advertising.

Feed correspondence and my delivery account support this story. Ad rendering and platform approval screens are not reproduced; no sales uplift is claimed.

08 / BIZZNAR

From the first inquiry.
To the work behind it.

Bizznar connects the customer-facing website with the business behind an inquiry. I designed and built the focused apps, industry presets and website collection myself.

The client workspace and the provider side.

The flagship customer Hub, protected provider Command Center and focused public apps are distinct surfaces. I built the platform model around that separation.

Bizznar customer Hub gateway — Saved customer gateway capture · authenticated workspace not shown

Bizznar provider Command Center entry — Saved protected provider entry · this is the sign-in screen, not a provider dashboard

MY ROLE / SOLO DESIGN & BUILD

CRM

Customer profiles, sales opportunities, invoices, payments and receivables.

Keep the relationship and the next action together.

Explore the actual project ↗

MY ROLE / SOLO DESIGN & BUILD

Workroom

Projects, owners, task priorities, due dates and dependencies.

Show what can move now, and what must wait.

Explore the actual project ↗

MY ROLE / SOLO DESIGN & BUILD

Folio

Quotes, invoices and agreements with editable branding and PDF output.

Connect the entered information to the business document.

Explore the actual project ↗

MY ROLE / SOLO DESIGN & BUILD

People

Employee profiles, time-off requests and timesheet approvals.

Separate recording from approval. This focused app does not demonstrate payroll processing.

Explore the actual project ↗

MY ROLE / SOLO DESIGN & BUILD

Commerce desk

Product publishing, order requests, fulfillment and CRM invoices.

Keep the work after an order visible; live transactions require project setup.

Explore the actual project ↗