Business operations and growth professional with 10+ years across equipment retail, SaaS, telecom, transportation, property management and customer support. I connect business needs with practical systems, websites, creative work and operating processes. My current role combines planning with the owner, hands-on IT, AI-assisted application development and daily marketing execution.
Now planning
Fall 2026
Saint-Alphonse-de-Granby branch Planned for fall 2026 · architectural concept
Experience
What I own today, and how I got here.
Tap a responsibility or a role to open the details.
Current responsibilities
6
Business & branch planning Jan 2026 – Present
Strategy
Work directly with the owner on a planned regional branch: business planning, site specifications, architectural layout concepts, potential equipment lines and manufacturer partnerships.
Infrastructure & IT ownership Jan 2026 – Present
IT
Ended external IT support and took over local servers, office networking, printers and workstations. Repaired legacy invoice-email communication, moved staff to company-domain email and deployed the internal ERP on a local open-source server.
Business applications & ERP Jan 2026 – Present
Systems
Independently design and develop a custom internal ERP using AI-assisted development tools. Build connected workflows for CRM, equipment inventory, rentals, service, parts, contracts and documents; design permissions, records and accounting handoffs.
Commercial negotiation & web Jan 2026 – Present
Negotiation
Audited website charges and enforced co-op entitlements and redesign rights. Secured six months free and reduced the monthly provider fee from US$1,000 to $300. Took ownership of website design, management and hosting.
Creative production Jan 2026 – Present
Creative
Personally photograph equipment, create videos and produce bilingual print and digital advertising. Manage creative materials, campaign concepts, product presentation and collateral across channels.
Campaigns & inventory feeds Jan 2026 – Present
Marketing
Manage search and social ad campaigns and listings. Review performance to guide budget, targeting and creative decisions. Build inventory feeds for the website, external listings and product catalogs, including multi-image catalog ad workflows.
Coordinated tenant, vendor and property-manager cases, service requests and documentation. Tracked cases from intake to completion and supported process standardization.
Supported Exchange, Teams, SharePoint, licensing and account setup. Coordinated onboarding and troubleshooting, explained technical issues and maintained CRM records.
2021–2025Dispatch & Service Coordination SpecialistTTC Wheel-Trans · Remote
Coordinated real-time transportation, routing, resource allocation and service adjustments. Managed urgent disruptions while maintaining accurate operational records.
2019–2021Business Process Associate – SaaSAccenture / DiDi · Remote
Investigated platform and operational issues, validated case data and documented patterns for product and engineering teams. Supported improvements to recurring processes.
Handled booking, dispute, account and operational-exception cases. Maintained case documentation and tracked resolution across complex customer situations.
2016–2018Retail Sales Executive – B2B & Government AccountsDU Telecom
Managed enterprise and government accounts, sales, contracts, billing coordination, account adjustments and client relationships.
2015–2016Supervisor Assistant – Microsoft Technical SupportConvergys
Supported escalations, technical-support operations, team performance, onboarding and process improvements.
2013–2015Insurance Claims Support AssociateExpert Global Solutions / Humana
Reviewed claims and supporting documents, validated information and applied policy and processing requirements.
Bachelor of Arts in Journalism Bicol University · 2008–2012
Capabilities
Capabilities and selected work
Independent projects include business applications, custom websites and reusable templates, alongside my dealership responsibilities.
Systems & workflow design
Process mapping, relational records, permissions, UI logic, imports, sales and inventory lifecycles, parts purchasing, receiving and service coordination. Design HR/document workflows and accounting export handoffs.
Websites & digital commerce
Custom sites, CMS structures, website templates, storefront samples, inventory publishing, product/image feeds, SEO and lead capture. Develop business application demos and reusable templates.
Creative & campaign execution
Equipment photography, video production, bilingual print/digital advertising and collateral. Search/social media buying, listing management and performance reviews to inform spending.
Tools & technical support
Microsoft 365, Exchange, Teams, SharePoint, Outlook and Excel; Zoho Bigin and CRM; Webflow and CMS; Ubuntu and office networking. AI-assisted development, website hosting and deployment.
Tools & technical support
Microsoft 365ExchangeTeamsSharePointOutlookExcelZoho BiginZoho CRMWebflowCMSUbuntuOffice networkingAI-assisted developmentHosting & deploymentSearch & social adsPhotography & video
Most people wait for the keys. I rebuilt the engine.
Branch planning · Infrastructure · Websites & inventory feeds · Creative production · Paid media · Business systems · Entrepreneurship
01 / DEALERSHIP · THE TRANSFORMATION
Most people wait for the keys. I found a login sheet on a piece of paper. Then I rebuilt the engine.
When I joined an equipment dealership in Québec on January 26, 2026, my full-time role spanned sales, marketing and operations coordination. My handover was four pages of paper with missing information. Neglected agency-managed services restricted access and delayed basic changes.
I took over office IT, company-domain email and local open-source deployment. I designed and built a custom ERP connecting customers, inventory, rentals, service and documents, and built feeds for our website, listing platforms, shopping catalogs and social product catalogs.
I build the tools, rewrite the infrastructure and clear the path forward.
Commercial negotiation
BeforeUS$1,000per month
After$300per month + six months free
I enforced co-op entitlements and annual redesign rights. The provider supplied a redesign, but it still did not meet my expectations. The reduced fee is for the provider’s service.
My account; no net savings calculated.
I worked through agency restrictions.
THE RESTRICTION
The agency-managed setup limited access and changes to the digital tools the dealership needed.
THE DELAY
Requests moved between the provider’s departments, with delays and repeated follow-ups.
MY RESPONSE
I rebuilt the website, took over its management and hosting, and built the inventory system behind it.
Old provider siteMy build
I took over the website, from design to hosting.
I independently designed, built and now manage this website. Its video hero includes advertising voiceovers in French and English. The old provider website had no English version.
Design decision
Video-led introduction. French and English advertising voiceovers. Inventory and inquiries.
Drag to compare · provider’s later redesign not pictured
I took control of the infrastructure.
The legacy rescue
Friction: legacy dealership and accounting systems could not email invoices directly; staff relied on one shared consumer email account. What I changed: I repaired the invoice-email paths and moved the team to company-domain email, with clearer ownership and access.
IT independence
Friction: external support charged per question and left basic troubleshooting waiting for days. What I changed: I ended the external IT arrangement and took over local servers, office networking, printers, workstations and peripherals.
ERP on a local server
I moved the internal ERP to a local open-source server and shifted web code and deployment pipelines to free hosting tiers, keeping the public web layer separate.
AI-generated illustrative images, not on-site photographs. Hardware, electricity, backups and maintenance still carry costs; no total-cost comparison is claimed.
I built one inventory source for multiple channels.
The internal inventory I built feeds our website, external listing platforms, shopping catalogs and social product catalogs.
What I built
I connected inventory management, website publishing and catalog advertising around the equipment record and its images.
INTERNAL INVENTORYEquipment records + listing images
Dealership websiteCustomer-facing listings
Listing platformsExternal equipment listings
Shopping catalogShopping product catalog
Social catalogInventory-based advertising
When the export could not do it, I built the feed.
The obstacle was concrete: an inventory export without the direct product-page URLs needed for our catalog advertising workflow.
06 JUN
I requested listing URLs
I asked for an inventory export or catalog feed that included a direct link to each machine.
09 JUN
I followed up
With no response or acknowledgement, I asked for an update and the right technical contact.
10 JUN
The limitation was confirmed
The provider said its automatically generated XML omitted the individual listing URL and could not be modified.
My solution: a CMS feed with product and image URLs, connected to shopping catalogs with product approvals.
One listing. Every image at a glance.
I built the inventory and feed foundation, then carried the listing’s full image set into catalog advertising. Source example: a 2016 backhoe loader, 12 listing photographs.
Actual listing photographs from the saved CMS export · ad preview not shown
Equipment browsingSearch and filters support a catalog of new and used machinery. View
Brand presentationA consistent page structure for the dealership’s equipment brands. View
The same business, expressed across channels.
I created the campaign concepts, layouts and copy across print and social formats, using creative and AI-assisted tools, connecting product promotion with location awareness.
I still lead the marketing behind the business
I photograph machines, produce video, bilingual print and digital ads, manage listings and paid search and social campaigns, and adjust budget, targeting and creative priorities based on results.
Review results
Choose priorities
Allocate budget
Review again
No quantified return claimed.
02 / EXCELKO HUB · THE ERP
The decisions underneath the interface.
I designed and built the Hub to manage the process, treating legacy SEI information as a read-only source of facts.
A service desk that shows what is waiting.
I designed and built the service workflow connecting shop work, field service, parts and billing around the same work order.
Design decision
The same work, visible from the shop or the field.
The request stays connected to the stock.
Customer orders, work-order needs and replenishment follow different priorities, but share purchasing and receiving.
Design decision
Distinguish on hand, available, reserved and on order. Keep the waiting customer or job attached to the request.
The document and the business rule belong together.
I built the contract experience and implemented its information structure and business rules, connecting sales documents with inventory and accounting.
Clear inputs
Customer and equipment details, taxes, trade-ins and payment terms.
Explicit handoffs
Reserve equipment through the sale and require the appropriate accounting transfer.
Reviewable output
Preview the document, preserve the layout and track signing status.
Customer context
CRM history, owned machines, ongoing work and documents.
Service execution
Shop and field work orders, technician time and parts needs.
Stock & purchasing
Reservations, supplier orders, partial receipts and pickup.
Commercial records
Quotes, contracts, rental commitments and payment records.
People & access
Attendance, MyHR requests, employee roles and shared information.
Accounting handoff
Reviewable exports and reconciliation with Acomba.
Synthetic records; these do not certify every live workflow. Module availability and live integration status vary.
03 / BIZZNAR · COMPANY & PRODUCT
I turned operational problems into Bizznar.
I founded Bizznar and built its brand, website and applications myself, using development and AI-assisted tools, drawing on the practical operational problems I had worked to solve.
What I built
I founded Bizznar and built its brand, website and applications myself.
Design decision
Show the relationship between the public website and the work that happens after an inquiry.
Actual saved public demo captures · fictional records
The same foundation, different daily work.
I built six ERP presets that organize shared modules around each business type. These are product demonstrations, not claims of six separate client deployments.
I created this identity study using creative and AI-assisted tools. Ocean, coral and Albay landscape references explore an emblem, social icon and apparel applications.
The live website uses a different wordmark. Design exploration, not proof of manufactured merchandise.
Smaller, useful tools.
Business document kits
Spreadsheet-based starting points for quotes, invoices, purchase orders, work orders and inspections. An earlier step toward reusable business software.
Cha’s Workroom
A personal project board and notebook with projects, task stages and quick notes.
Private live screens not reproduced.
Bizznar Voice
A sales-assistant workspace prototype with a contact queue, conversation records and provider setup.
Prototype · live calling not demonstrated.
How I work
I turn an undefined need into a reviewable solution.
I start with the work itself: who needs the information, what happens next and where a handoff can fail. I then design and build the process, interface and content myself, using development, creative and AI-assisted tools.
01Understand
Map the existing work and find the points where information or ownership gets lost.
02Define
Write the requirements, screen behavior, rules and acceptance criteria.
03Build & review
Build with development and AI-assisted tools. Inspect, debug and test realistic scenarios.
04Put it into use
Prepare releases, write documentation, hand over the work and implement the next fixes.
Business analysisDesign & implementationWorkflow designUX and contentBrand creationAI-assisted development
A portfolio of work, with clear boundaries
Screenshots, test interfaces, concepts and illustrative images are identified throughout. The saved Granby rendering is a planned architectural concept.
Excelko website
March 26 screenshot and current captures. Former US$1,000/month charge, six months free and revised $300/month fee: my account; no net savings calculated.
My account of legacy email repair, domain migration, office IT ownership and Ubuntu deployment. Images are illustrative; total costs and uptime are not audited.
Excelko Hub
Service QA, parts layout and demo contract snapshots. Synthetic records; these do not certify every live workflow.
Bizznar apps & ERP
Current public demo directory and CRM checked. Other app images from the saved October 9 showcase.
Command Center entry only. Cha’s Workroom and Bizznar Voice use saved project descriptions; private screens are not shown.
Initiative, ownership and delivery
Limitations do not stop me. I build a way forward.
Working directly with the owner, I contribute to branch planning and partner sourcing. I lead marketing, creative production and paid campaigns, and take ownership of infrastructure, websites, inventory feeds and a custom ERP.
